网络营销试卷（Network marketing test paper）.docVIP

网络营销试卷（Network marketing test paper） And yes no questions (each of 1 points, a total of 20 points) (Note: correct me your error, x) 1. products from entering the market to withdraw from the market, then gradually decreased from the sales decline process called product life cycle. The product life cycle goes through four stages: introduction, growth, maturity, and decline 2., traditional marketing and network marketing in the concept of time and space, in the nature of the market, consumer, consumer attitudes, consumer behavior and other marketing factors and content of the market is not much change. 3. American psychologist Maslows hierarchy of needs theory put forward in this paper, the consumption needs to be divided into five levels: the lower level needs to senior development, namely: physiological needs safety needs, social needs, and self actualization needs, respect needs. 4. the leader will have the famous brand goods, mature system management mode, high-quality professional talents, successful business model, franchising way to grant the franchisee and the franchisee in accordance with the contract charge corresponding fees, this type of marketing is called direct marketing. 5. directory search engines automatically search and discover information on the Internet in some way. 6. network marketing includes: online market research, network consumer behavior analysis, network marketing strategy, network products and service strategy, price strategy, network marketing network marketing channel selection and direct marketing, network marketing and network advertising, network marketing management and control. 7., personalized services mainly come from three aspects, namely, personalized service time and space, personalized service methods, personalized service content. 8., online consumers in the implementation of online shopping decision-making, we must have three conditions, that is, the manufacturers have a sense of trust, a sense of security to pay, and prod