装饰营销策略（Decoration marketing strategy）.docVIP

装饰营销策略（Decoration marketing strategy） Frankly, I am pleased to be able to grow in the west, it gave me the space to play, so I can enjoy the interpretation of their life stage. But with the process of enterprise development, and also because of my marketing partners and contact customers often stay together morning and night, in the international market survey and a simple understanding of Hefei decoration industry. I want to put forward some own views, also be thankful for the company before leaving the road. I. environmental analysis (1) analysis of the macro environment of enterprise development: 1, population environment: along with the vigorous development of the Hefei market of real estate industry, more and more people also set off an upsurge of purchase. The age structure of.20-45 simple inspection following the crowd of buyers aged accounted for 80% of the market, the consumer groups new ideas, the design concept of the new requirements. This is in a way our company has to target market orientation. 2, the economic environment: the level of consumption in Hefei is remarkable, from the trend of economic development for many years, Hefeis economy is showing rapid progress, of course, a point we should pay attention to the purchase of the crowd in Hefei foreign households also accounted for a certain amount. (these people or the money really buy, or copy room) (two) environmental analysis of the industry: Our companys position is leading enterprises, want to create their own brand image, relative to other companies, I have done a simple SWOT environment analysis, for reference: Inferiority: Factors: not forming a certain brand effect, the influence is not enough Enlightenment: as soon as possible to establish their own brands, increase publicity, and strive for the market volume of business Advantage: Factors: marketing personnel, in the area of the unity is strength, advanced enterprise culture, often can feel the advanced marketing concept. The company is re