23 rules for corporate email etiquette SEO （23公司电子邮件礼仪SEO规则）.pdfVIP

23 rules for corporate email etiquette Why have email rules? Email is a big part of your company communications to customers, to business partners and internally within the company. In fact, sometimes email is the only communication your customer may have with your firm. Why would you want to waste this opportunity of marketing yourself and building respect and trust…especially when it is so easy to make a great impression? Don’t take it for granted that your employees understand or appreciate this vital marketing tool. Expect employees to do lots of unprofessional things like add silly, animated characters, go crazy with colors, write unprofessionally and in general treat corporate email as they do their own, private email! How do you enforce email etiquette? First, train all your employees in the rules below as they apply to your organization. Add more or omit as you see fit. Without guidance and training, you can’t expect employees to automatically understand the importance of proper email etiquette; often the most used method of communication with your customer! Create a written email policy. This email policy should include all the dos and donts concerning the use of the companys email system. It is important to include your corporate guidelines regarding acceptable and non- acceptable content, response time, personal emailing, etc. Train, train, train! Finally, implementation of the rules can be monitored by using email management software and email response tools. Protect your company from lawsuits A corporate email policy can help protect your company against law suits - both internally and externally - even if the policy is breached by an employee. The fact that you have one in place, and you have made your employees aware of the rules, can protect you in a law suit. Many companies have been sued by their own employees because of offensive internal em