eCommerce Industry Outlook 2015. Criteo（2015年电子商务行业前景。）.pdf

eCommerce Industry Outlook 2015. JANUARY 2015 CRITEO ECOMMERCE INDUSTRY OUTLOOK 2015 Introduction. The global eCommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets and smartphones. Advertisers are now spending an increasing proportion of their marketing budgets on Internet advertising. This ad spend is forecast to surpass $160 billion in 2015, of which more than $58 billion will be spent on Display advertising. (Source: eMarketer) At Criteo, we believe 2015 will be another exciting year for the eCommerce industry as mobile shopping further Eric Eichmann, matures and consumer mindshare continues to be split across President and COO multiple devices. Working with thousands of advertisers and publishers, we see billions of online transactions, providing As President and Chief Operating Officer at Criteo, Eric Eichmann us with unique insights into online shopping behavior. is uniquely positioned to share his predictions for 2015 based on the company’s actual insights into Here are our top 7 predictions of what advertisers almost $200bn worth of eCommerce transactions per year. Eric’s 16 years can e