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eCommerce Industry Outlook 2015. Criteo（2015年电子商务行业前景。）
eCommerce
Industry
Outlook
2015.
JANUARY 2015
CRITEO ECOMMERCE INDUSTRY OUTLOOK 2015
Introduction.
The global eCommerce industry saw impressive growth in 2014 with
goods and services worth $1.5 trillion bought by shoppers via desktops,
tablets and smartphones. Advertisers are now spending an increasing
proportion of their marketing budgets on Internet advertising. This ad
spend is forecast to surpass $160 billion in 2015, of which more than
$58 billion will be spent on Display advertising. (Source: eMarketer)
At Criteo, we believe 2015 will be another
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