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GENERAL GUIDELINES FOR DEVELOPING A（发展的总方针）
GENERAL GUIDELINES FOR
DEVELOPING A BUSINESS PLAN
August 2012
CIP Eco-innovation First Application and Market Replication Projects
Table of contents
Introduction 3
1. Executive Summary 3
2. Business Summary 3
2.1 Company Summary 3
2.2 Management Summary 3
2.3 Products and Services 4
2.3.1 Products/services description 4
2.3.2 Production 4
3. Market Analysis Summary 4
3.1 Industry background 4
3.2 Market Analysis 4
3.2.1 Demand point of view 4
3.2.2 Supply point of view 5
3.2.3 Legal framework 5
3.3 SWOT Analysis 5
4. Strategy and Implementation Summary 6
4.1 Evaluating the value of your supply 6
4.2 Setting the objectives 6
4.3 Elaborating a strategy – marketing mix 7
4.3.1 Product Policy 7
4.3.2 Price Policy 7
4.3.3 Place Policy 7
4.3.4 Promotion and Exploitation Policy 7
4.4 Segmentation and positioning strategies 7
5. Financial Plan Summary 8
5.1 Assumptions 8
5.2 Sales forecast 8
5.3 Cashflow statements 8
5.4 Profits and losses forecast 9
5.5 Break-even analysis 9
5.6 Seasonality 9
5.7 Scenarios 9
5.8 Risk analysis 9
5.9 Exit Strategy 10
6. Monitoring 10
Acknowledgements 10
2
CIP Eco-innovation First Application and Market Replication Projects
Introduction
A business plan is a written document that describes a business, its objectives, its strategies,
its market and its financial forecasts. It states business goals, argues why they are believed
attainable and shows a plan to reach them. It is also a helpful tool to monitor the business
performance to stay on track.
Main advice:
- ensu
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