赠品促销,赢在控制成本与损耗（Gifts, promotions, wins in controlling costs and losses）.docVIP

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赠品促销,赢在控制成本与损耗（Gifts, promotions, wins in controlling costs and losses）.doc

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赠品促销,赢在控制成本与损耗（Gifts, promotions, wins in controlling costs and losses）

赠品促销,赢在控制成本与损耗（Gifts, promotions, wins in controlling costs and losses） Why is the gift giving campaign successful and the business losing money? Why are gifts sold so much that they are not delivered to customers effectively? As gifts are not products, the control of costs and losses is often neglected by manufacturers, and this neglect is the root cause of many promotions. Why control the cost and loss of gifts? Control the cost and loss of gifts determines the utilization rate and the ratio of input and output, good gifts if the utilization rate or the input-output ratio is not high for the enterprise is not only the cost of waste will lead to failure and delay the marketing strategy of market timing. 1, premium costs are too high, resulting in promotional activities can not be implemented. Many small and medium-sized enterprises in the calculation of the cost of gifts is relatively simple, but the cost of products plus premium costs, if there is still some profit space that is feasible, in fact, the hidden costs of gifts are not clear. Gifts and products how to combine together, how to package, transport, storage and other issues on how to have more costs, will wait until the plan into reality when they found the promotion cost is much higher than a predefined maximum limit, to change the plan or to buy gifts. This improvement activities cannot as scheduled. There is a chemical company as a buy one get one development of gifts, gifts of light cost accounted for 20% of the retail price, so the cost is reserved for product promotion spend all the gifts, in order to carry out the promotion activities of DM stores still need to pay fees, stacking fees, finally the whole event the only way to buy two get ease cost pressures, improve the gift to buy two get one threshold effect is consistent with the activities and not previously planned. 2, the utilization of gifts is not high, resulting in high cost of product sales. The enterprise is not in order to sell gifts and