哈弗汽车市场竞争力报告.pdfVIP

The Analysis of Haval GSC Chuan Du-Franke 05.12.2014 Agenda › Basic Information – Great Wall Motor › Company Structure › Operation Strategies › The History Development of Haval › Marketing Strategies › The Product Ranges of Haval › A High-End Looking Design › High-Tech Configurations › The Factors Contribute to the Success of Haval vs. Yeti › Future Challenges › Conclusion 2 Basic Information – Great Wall Motor Great Wall Motors, was established in 1984, is China’s largest SUV and pickup manufacturer. It was the first private Chinese auto manufacturer to become a public company in 2003. Until 2010 Great Wall Motor manufactured only trucks not producing a saloon car. 2011 GWM became the tenth largest of any vehicle makers in China. 2012 it was listed among 2012 China’s Top 50 Best-Performing Companies by Global Entrepreneur. Since 2013 it becomes China’s largest SUV producer. 2013 the ceremony for the delivery of the 1,000,000th Haval SUV took place in Beijing. In 2013 Haval brand became independent officially from Great Wall Motor. Employment: 68509 Employees Production capacity: 800,000units Models: 20 (8 models from Haval) 3 Data Source: Data Source: Great Wall Motor Company Limited, Annual Report, 2013; Official Great Wall Website 30 Years Evolution of Great Wall From 1984 To 2014 Local car factory under collective Group with 30+ BUs publicly listed both in ownership Shanghai and Hong Kong valued at more than RMB 10 billion Producing only pick-ups at a low Producing both passenger cars and profitability pickup