The Art of the Start Guy Kawasaki（Guy Kawasaki开始的艺术）.pdf

Guy Kawasaki Managing Director Garage Technology Ventures 1. The Art of Starting • Make meaning • Ask women • Get going 2. The Art of Positioning • Seize the high ground • Make it personal • Niche thyself The Art of Positioning Ability Stupid X to provide unique product Dotcom Price Value to customer 3. The Art of Pitching • Explain in the first minute • Answer the little man • Follow the 10/20/30 rule The Art of Pitching 10 slides Title Marketing and sales Problem Competition Solution Team Business model Projections Underlying magic Status and timeline The Art of Pitching 20 minutes The Art of Pitching 30 point font This is 30 points This is 20 points This is 14 points This is 12 points and w hat you’re using now 4. The Art of Writing a Business Plan • Pitch then plan • Focus on the executive summary • Write deliberate, act emergent 5. The Art of Raising Capital • Build a real business • Get an intro • Clean up your act 6. The Art of Bootstrapping • Manage for cash flow, not profitability • Build a bottom-up forecast • Focus on function, not form 7. The Art of Recruiting • Hire infected people • Double check your gut • Apply the shopping center test 8. The Art of Partnering • Partner for “spreadsheet” reasons • Ensure that middles and bottoms like the deal • Cut win-win deals 9. The Art of Branding • Create a contagion • Lower the barriers to adoption • Foster a community 10. The