The State Of Mobile Banking, 2015 Kofax（移动银行,2015 Kofax）.pdfVIP

FOr EBusinEss CHAnnEL strAtEgy PrOFEssiOnALs The State Of Mobile Banking, 2015 Landscape: The Mobile Banking Strategy Playbook by Aurélie L’Hostis and Peter Wannemacher October 13, 2015 Why read this report Key takeaways Mobile banking continues to gather momentum Mobile Banking Is Growing Strongly, across developed countries, fueled by rising Displacing Online Banking for everyday Tasks smartphone use and the steadily improving Mobile banking continues to gather momentum, supply of mobile banking from banks worldwide. fueled by rising smartphone use and the steadily We expect mobile banking to continue growing improving supply of mobile banking. Consumers strongly over the next few years, displacing online are progressing from simply checking their banking for everyday tasks. to encourage and account balances or locating an AtM to more profit from that growth, eBusiness executives complex interactions such as transferring money must use mobile to engage customers and drive and making bill payments on mobile. sales. Many banks need to think of mobile as Digital Banking Leaders Serve customers In more than just a channel. eBusiness executives Their Mobile Moments can use mobile technologies to create new Banks in developed economies are offering sources of value for customers and use context a growing range of mobile functionality that to deliver more relevant and engaging customer helps customers keep track of their finances, experiences. this report forms part of our mobile make paym