Website Creative Brief Limeshot Logo Design （网站创意简报Limeshot标志设计）.pdf

Website Creative Brief A. About your organisation Please fill in this form in as much detail as possible. Attach any documents or screenshots relevant. Organisation’s mission statement Services / products provided Insert any relevant product/service nformation here – why it’s different from anything else on the market What is unique or exclusive about your products? Why do people choose your products above your competitors’? History of the organisation Insert any relevant background information of company. Describe what your company does. How long have you been in business, how many employees, geographic spread, etc. COPYRIGHT © 2010 Limeshot Design. All rights reserved. No part of this document may be reproduced, stored in a retrieval system or transmitted in any form or by any means, mechanical, electronic, photographic or otherwise with- out prior written permission of the owner. For information, address Limeshot Design, 19/50 Aubin Street, Neutral Bay NSW 2089. B. Vision and objectives for your website What is your vision for your new website? Please insert the key message/proposition here (short as possible please). What are its objectives? What do you want your website to achieve? What are the intended ‘deliverables’ to the public, your key audiences and your organisation? C. Target audience Be as specific as possible about the target audiences for your site. Provide as accurate a breakdown of the de- mographics as possible, e.g. gender, age groups, location (state, national, international, rural, city), interests. Provide some assessment as to their likely experience using the internet