2013 Investment golden liquor coming（2013年投资黄金酒来了）.docVIP

2013 Investment golden liquor coming Liquor industry since entering the market in 2013 downward trend does not change, the media hype liquor golden development period has ended, after another eighteen rigorously enforce national advocacy thrifty consumer end liquor ban Excellencies, military and public security system prohibition in this kind of high market environment Maotai, Wuliangye and other high-end liquor brands some regional markets have cliff-style sales decline. Market decline and capital exodus, double run liquor industry, so that the spring selling season of 2013 did not occur in previous years, strong sales situation. In this environment, Chinese wine production is also the adjustment is inevitable, the market’s short-term slow growth has been very clear, the industry will develop in the direction toward the efficient integration, big fish eat the M amp; A trend will become increasingly intense, liquor companies listed on the one hand, the need to maintain high-speed growth in the slow-growth environment can achieve economies of scale through mergers and acquisitions; other countries for the 12th Five Year Plan liquor industry also requires industry-scale enterprise integration capacity is poor, poor efficiency, competition is weak SMEs, to achieve the healthy development of the industry through mergers and acquisitions to achieve production capacity optimization, to improve the industry as a whole to reduce waste liquor yield grain. So nowadays in the whole environment is not good, the liquor industry is not worth investing it? For the new capital, the investment liquor industry had no chance yet? From this point of view the liquor industry to adjust, mainly in the push back some of the capital do not understand the liquor, in order to protect the fundamental interests of the industry, in order to eliminate the industry showstopper with immediate effect, liquor or familiar rules of the game to the last people to participate, This in itself also