2014 Five pharmaceutical industry marketing trends（2014年五制药行业营销趋势）.docVIP

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2014 Five pharmaceutical industry marketing trends（2014年五制药行业营销趋势）.doc

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2014 Five pharmaceutical industry marketing trends（2014年五制药行业营销趋势）

2014 Five pharmaceutical industry marketing trends 2013, the pharmaceutical industry is undoubtedly mixed. On the one hand, lt;lt; pharmaceutical industry, ‘second Five Year Plan’ gt;gt;, lt;lt; medical device technology industry, ‘second five’ special plan gt;gt; and lt;lt; National Drug Safety ‘Twelfth Five Year Plan’ and a series of planning gt;gt; The announcement will lead to the entire pharmaceutical industry is facing great opportunities for development while supporting the Ministry of Commerce and the Ministry proposed to encourage pharmaceutical companies bigger and stronger policy also makes an excellent resource consolidation opportunities facing the industry. industry believes that the next twelve years will be the golden age of Chinese pharmaceutical industry, but on the other hand, the outbreak of the end of June 2013 GlaxoSmithKline (GSK in China on suspicion of bribery economic crisis caused turmoil throughout the pharmaceutical industry, the event continued to ferment, and has been involved in Eli Lilly, AstraZeneca, Sanofi and a number of multinational pharmaceutical companies, pharmaceutical industry involved in the whole anti-commercial bribery in the whirlpool. No. 40 with the State Department and the Third Plenary Session 18 launch decision, the pharmaceutical industry policy environment has improved to some extent showing a year of high, middle and low, rebounded late in the trend of the overall policy environment .2013 So in this environment, in 2014 the pharmaceutical industry will show how kind of trend? ‘For 2014, we give the judge is ‘not to force the drug, the drug will force non’.’ Xi’an Medical Network Technology Co., Ltd. Deputy General Manager of State Sun Hui pointed out that, on the one hand, the industry is still in a slow period in 2014 Danian based drug tender a price not quality is still the main theme will change the competitive landscape continues to intensify while the market has been plagued in future medicine, pharmac