7 major changes under the brand marketing of the Internet economy（七大变化在互联网经济的品牌营销）.docVIP

7 major changes under the brand marketing of the Internet economy In the Internet economy, the traditional marketing management by the unprecedented impact, brand marketing is undergoing tremendous changes. Radius of planning that the Internet economy as a discard traditional industrial economy, has its own unique characteristics and advantages, as it continues to develop, in the past built up the traditional industrial economy impact on brand marketing idea, change is a Species inevitable. Then, in the Internet economy, changes in brand marketing are what it? First, from ‘better’ to ‘faster’ changes In the Internet, driven by competition in the market now can not use the ‘intense’ to describe, with ‘cruelty’ is more appropriate. Products face every day no longer is the original or a region within the market competition, but the face of the country, and even the competition of similar products in the world, as they say, ‘the existence of the Internet, many traditional businesses from the ‘small Pond ‘competition arrived’ sea ‘competition. ‘ Faced with increasingly harsh environment, facing a large number of homogeneous products of blowing, how companies can stand out? Only the ‘fast’ is Deus Ex, to protect their unbeaten gilded weapon! Thus, in the era of the Internet economy, we must pay attention to the ‘better’ to ‘faster’ changes. Always adhere to the ‘faster’ principle, the rapid introduction of products, rapid induction allow product to user needs, quickly listen, collect user feedback, quickly adapt and modify based on feedback, escalating evolutionary, rapid innovation, so as to continuously correcting the direction of future development, more time to meet consumer demand, remain small run, accelerate product updates iteration, so as to ensure that they avoid being eaten by the cruel fate in the competition. Of course, the Internet economy, the pursuit of ‘faster’, advocating ‘run it, brother,’ but it is not entirely abandoned ‘better.’ Faster