A chain of local cosmetics brands on the street Raiders（一连串的本土化妆品品牌在街上掠夺者）.docVIP

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A chain of local cosmetics brands on the street Raiders（一连串的本土化妆品品牌在街上掠夺者）.doc

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A chain of local cosmetics brands on the street Raiders（一连串的本土化妆品品牌在街上掠夺者）

A chain of local cosmetics brands on the street Raiders For professional chain brands, department stores and shopping centers in the face of the growing decline in performance, as well as electricity providers increasingly being squeezed living space, is to continue to wait and see, or turning to online? Or another way to look for new growth Point? Plant doctors did not follow the crowd, but the strategic shift profits tough hot line, but continue to be the main department stores and shopping centers on the basis of more energy and interest into the expansion of the street stalls. One year, Beijing , street Yunnan, Chengdu, Chongqing, Shanghai and other places, pouring more than 100 stores, and in this year, there will be nearly 200 new stores in the streets around. This year more than 300 of its store opening program, more than 50% of the new stores will be rolled out in the street instead of the original mall, as a handful of local cosmetics enterprise performance continued to grow more than ten years, the country has nearly 300 cities, shopping malls, department stores and supermarkets has more than 1,100 stores in the chain brand monopoly, it will also give the industry the plant doctors send a very strong signal: cosmetics chain channel expansion or inflection point. Offensive Street Shop At least for now, the commercial entity has not suffered winter embodied in the plant doctors, mall traffic decline is not the main reason for their turn to street stalls. Purely from the results, the plant doctors in 2013 than in 2012, an increase of 46% Sales rose from 350 million to 410 million, it did not affected. Of course, the rapid growth of the plant doctors also benefited from the rise in recent years, the domestic cosmetics brand a few years ago, L’Oreal, Estee Lauder and other foreign brands still occupies 80% share of the Chinese market, now this proportion had dropped to about 50%. Although the domestic cosmetics are on the rise, but the decline of t