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2016 for fermented beverages is heaven or hell-(2016年是天堂还是地狱u2014u2014发酵饮料)
2016 for fermented beverages is heaven or hell?
2015 has been ending, 2016 kicked off a war has just begun. For already past 2015, the beverage industry is very depressed year counterparts drying out all the services business, sales almost not ideal. In 2015 you do not want all beverage companies and these colleagues are thinking about the future of the beverage market will be how to go, a category which will become the industry’s most easy to break through the growth category. Some people say that the juice, some say a fermented beverage. What is more direct say is fermented fruit juice. Why say it is fermented juice? Generally based on the following: The first, is that the two lactic acid bacteria fermented beverage in fast growth. It seems that this is proof of concept fermentation in mature, Second, this year’s rise in the country’s enzyme products had been sought in the local channels and some in the crowd, this concept is slowly mature. Third, representatives of apple cider vinegar fermented beverage market this year has experienced more than ten years after tepid, the overall sales slowly increase. Based on these three reasons, we fully believe that a fermented fruit juice will become the next market favorite. If the fermented juice to become the new darling of the market, then the juice will be how performance? According to the author’s long-term observation and analysis, juice because of his many product categories, almost all fruits can be squeezed into juice, when a consumer into the restaurant, ordered a cup of carrot juice, no restaurant, and there could be a glass of mango juice instead. But if, when we go to a restaurant to eat, drink beer, we advised him to drink fruit juice, guests may not point directly to the beverage. Because so many kinds of fruit juice, irreplaceable too, so no one juice allows consumers which must be loyal to the taste or brand. Through the juice fermented, with a certain acidity, but also to retain a ce
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