2012 JDB how to create brand miracle（2012年JDB如何创建品牌奇迹）.docVIP

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2017-09-05 发布于浙江
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2012 JDB how to create brand miracle（2012年JDB如何创建品牌奇迹）.doc

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2012 JDB how to create brand miracle（2012年JDB如何创建品牌奇迹）

2012 JDB how to create brand miracle The 2011 Hong Tao Group is expected to own trademark rights can not be obtained. “Wong Lo Kat” Hong Tao Group, since 2012, began to build the new JDB herbal tea brand from scratch to create brands miracle. In September 2012, the lt;lt; Sales amp; Marketing gt;gt; magazine commissioned by Beijing Horizon Research results show that 70.4% of people already know “original red tank Wong Lo Kat herbal tea has been renamed the JDB herbal tea drink herbal tea consumers” it. terminal higher awareness of the matter, reaching 90.4%, 99.6% of respondents were aware of the herbal tea brand awareness JDB herbal tea, significantly higher than Guangzhou Pharmaceutical Wanglaoji’s 71.2% face many of the herbal tea brand, 47.9% of the respondents think first brand JDB, and will JDB buy herbal tea as the first, only 15.2% of the respondents indicated that they would first select Guangzhou Pharmaceutical Wong Lo Kat. consumers to drink herbal tea, JDB mentioned rate and purchase rate is up to 57.2%, the survey showed, 72.5% of the terminal stores, the best selling brand of herbal tea are JDB survey results show that: renamed JDB herbal tea, not only brand awareness ahead, and terminal sales were not any impact is still the best-selling herbal tea brand products terminal. JDB is how to do it? Strong brand plans JDB JDB itself is a very good brand operation, he has a strong brand management capabilities, highly planned, in advance ready thoughtful arrangements, the focus of brand management in 2012 two aspects, on the one hand, brand awareness, so that consumers know JDB = original Wanglaoji to, on the other hand is brand loyalty, the should Wanglaoji loyal consumers guide to JDB, allowing consumers to buy plus multi-brand herbal tea brand reputation and interactive relatively speaking secondary two goals under the guidance of JDB improve the market cost of the budget, strengthen the delivery of all kinds of advertising. JDB super brands execu