--- Targeting the root causes of conflict millet phone slowdown（- - -目标冲突的根源小米手机放缓）.docVIP

--- Targeting the root causes of conflict millet phone slowdown Millet phone encounter bottlenecks to growth, in part because the Chinese smartphone market overall growth slowed, partly because Huawei, Lenovo and Jin and other competitors quickly imitate their Internet business models, low-priced competing products, millet diverted part of the market. But I believe that, in addition to the above two reasons, the root causes of millet phone slowdown is ‘positioning conflict.’ Lei Jun millet phone is positioned as ‘fans’ of the phone, due to its own millet phone MIUI system. However, the ‘fans’ millet phone this position just wishful thinking! This position is typical of the ‘internal thinking’ mode, that is, from their own point of view to see the positioning. Although the traditional enterprise, so think of ‘positioning’ of a few companies. Although located in the traditional enterprise marketing is highly respected marketing tool, but for Internet companies, it seems things are systematically denied to subvert the traditional, traditional marketing theory seems to be no exception. Trout and Ries has long been clear that, in its theory of positioning, the positioning is to locate a word (actually the intended consumer Internet companies are now referring to ‘user’ is expected in the consumer’s mind, and traditional enterprise call this potential consumers). In other words, positioning is not your business what I say, consumers will think that what you are, companies can not make yourself a position, and then think of a way to locate this stuffed consumer’s mind. Positioning, consumers should consider what you are, you are what your consumer awareness determine the positioning of your products, and companies can do is to let the cognitive positioning of their products and consumers agree. So, millet phone is how consumers perceived it? If you want to buy high-end phones, apples, there are only apples! If you want to buy the midrange Samsung, Huawe