- Analysis- Sina microblogging operations and profitability（u2014u2014分析u2014u2014新浪微博运营和盈利能力）.docVIP

? Analysis: Sina microblogging operations and profitability Operations: Social media popularity. Social media market in China and Chinese communities in the world’s growing popularity for the benefit of broad let Sina However, social media is still a new thing, especially in China. Additionally, results of operations but also by social media popularity growth and further integration into the daily life of the extent of the impact and other factors. Revenue has also been an active user base eventually, affect microblogging get active subscriber base growth strategy and other factors, this strategy may affect the cost and expenses and results of operations. Since its launch in August 2009, Sina Weibo users experienced rapid growth. Overall, the proportion of Internet users in China market economy developed first-and second-tier cities is higher than in other regions. First-tier cities including Beijing, Shanghai, Guangzhou and Shenzhen, second-tier cities including over 20 major cities in coastal areas. Residents tier cities are generally early adopters of new technology, they played a great influence on the development of social media Of course, the residents compared to residents of those second-tier cities in low-tier cities, are also active users of microblogging. To some extent, Sina active user base to expand capacity also depends on attracting more new strategy of active users from low-tier cities. Current platform is still in the early stages of revenue, revenue model microblogging also evolving, therefore, Revenue growth is also unable to assess the situation in each period based on any particular user traffic data, mainly because of microblogging advertising and marketing revenue mainly from social display ads, display ads and this social flow is not directly associated with the user . According to Sina’s experience, customers in the purchase of advertising is often more concerned about brand strength, market influence, the size of the acti