1 store marketing case- the era of big data supply chain transformation（1店营销案例-大数据时代的供应链转变）.docVIP

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1 store marketing case- the era of big data supply chain transformation（1店营销案例-大数据时代的供应链转变）.doc

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1 store marketing case- the era of big data supply chain transformation（1店营销案例-大数据时代的供应链转变）

1 store marketing case: the era of big data supply chain transformation Research papers Download News: “Wal-Mart entered China through the 1st store electricity provider market.” In the recently held annual meeting Analysys electricity supplier, the 1st shop chairman Yu Gang said. Since 2012 Wal-Mart realized holding after the 1st Shop by industry hopes: it will be possible to create online and offline retail channels perfect combination of success stories, while “Online Mart” is the industry on the 1st store highly. As we all know, Wal-Mart’s supply chain is the world’s most advanced retailers as early as the 1980s, Wal-Mart pioneered the development of data interchange (EDI) systems and information systems supplier direct docking to achieve automatic replenishment of goods in order to strengthen data sharing, Wal-Mart has also invested $ 400 million to launch satellites for global data networking through the global network of thousands of Wal-Mart stores in one hour on each item of inventory, and the sale of inventory in the frame again. As the “Wal-Mart online,” the 1st shop also focus on using IT to integrate the supply chain .1 shop vendor platforms will, settlement systems, WMS (Warehouse Management) system, TMS (Transport Management) systems, data analysis systems, and customer service systems integration at Shop No. 1, developed by SBY (Service By YHD) platform, enabling unified management of data. Well, the “Wal-Mart online,” said the first shop, and traditional retailers in the supply chain where the biggest difference? 1 store has 500 million members, each member of the 1st store related information formed a huge databases, the 1st shop how to use these data makes its supply chain more efficient and effective? characteristics of the Internet is shared with the opening on the 1st shop how to control with the cooperation of suppliers? Look at the current scenario. A collection of customer information to predict customer demand June 5 after