noteworthy new issues of brand marketing in the internet era（值得注意的品牌营销在互联网时代的新问题）.docVIP

Noteworthy new issues of brand marketing in the Internet era Western marketing theory framework built on television, newspapers and other media as a symbol of the era of mass media and television, newspapers in the past half a century, has been dominated by the major role of the mass media, the operators of the most expensive, consumers spend the most time media with the advent of the Internet, and gradually the consumer time and attention from the television screen to the computer screen, especially Internet-based social media wave of letting consumers has undergone profound changes, because