old brand development（老品牌发展）.docVIP

Old brand development Fountain of youth brand image Brand is not a part of brand equity, but only the consumer perceptual awareness of the brand, reflecting the brand “is on the way” of the situation. Mainly qualitative survey, the results are mostly described with adjectives, it is the brand in the minds of consumers reflection of the status quo It is a refraction of brand equity, brand image is still careful study has very important practical significance. Brand strategy is tactical update is needed [/ b] Brand aging has two meanings: Generalized aging brand refers to the brand itse