on the ad copy writing in the use of literary elements（广告文案写作的文学元素的使用）.docVIP

On the ad copy writing in the use of literary elements Paper Keywords: competitive advertising rhetoric language and literature Abstract: This article from the language of the ad copy ad copy writing in art and the use of rhetorical analysis of two brief literary elements in the ad copy writing in a reasonable manner. Combined with examples of literary analysis of the flexible element to advertising brought vigor and vitality, which demonstrated the creation of literary elements in the important role of advertising. Known as the father of British advertising advertising guru David Ogil