21世纪十大营销法则(二)（Ten major marketing principles in twenty-first Century (two)）.doc

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21世纪十大营销法则(二)（Ten major marketing principles in twenty-first Century (two)）.doc

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21世纪十大营销法则(二)（Ten major marketing principles in twenty-first Century (two)）

21世纪十大营销法则(二)（Ten major marketing principles in twenty-first Century (two)） Ten big marketing rules The unique approach that has proved to be the most valuable to the enterprise will also change as the marketing function develops, the business model of the business or the vertical adjustment of the market. Following the complexity of the rules, the skills required, the difficulty, from low to high, lists these ten laws. 1. Marketing operations management: because of the intensification of competition, the proliferation of products and channels, the expansion of the market, the separation of media and interactive channels, the complexity of marketing operations has increased. Thus, the marketing function must strive to have a higher degree of standardization and automation to facilitate greater efficiency and productivity, as well as better regulation of resources and activities in line with overall goals. Higher levels of effectiveness and productivity are the basis for market personnel to devote more time and energy to higher value marketing methods. However, the adoption and use of these methods within and outside the home will mean a means of supporting dynamic marketing management. These methods reflect the different requirements of different business units, geographical locations and various changes at different times. Without these methods, many people who perform marketing functions will continue to take disorderly and disorderly operations. 2. Visibility, reliability and value measurement of marketing effectiveness: because of increased complexity of marketing expenditure and marketing activities, the visibility of the emerging marketing effectiveness in the whole enterprise and all distribution channels has become a significant challenge. Although some individual tactical elements (such as direct or electronic marketing activities) has improved the scalability, but marketing results of most remained at the tactical level, using a variety of spreadsheets and