从朱新礼为什么要卖汇源说起（Why should Zhu Xinli sell Huiyuan）.docVIP

从朱新礼为什么要卖汇源说起（Why should Zhu Xinli sell Huiyuan） Echelon management deadlock Huiyuan chairman Zhu Xinli eager to Huiyuan this hot potato hand, more because of the business helpless. With many more brand management, brand management echelon Huiyuan encountered a lot of problems: more than ten years, the most famous, is still the best selling other brands such as Huiyuan, he added her drink, really fresh orange, real fruit and did not grow up strange fruit wang. Huiyuan now looks very beautiful, but old brand sales do not, the new brand and do not grow up, not how long, Huiyuan will mess up, and then sold, it is better now to sell Coca-Cola, also can sell a good price. Have the same confusion and the white, started by the white washing powder chemical group, have their tentacles of detergent, soap, insecticides, skin care products, shampoo, toothpaste, toothbrush and other dozens of brand new products, along with it there are a dozen. Unfortunately, the market still can give the impression only for others such as white, Cai Qi, AMD, soft wind and other new brands, scanty people know. Sales is still the largest contributor to the white, add up to other brand sales accounted for total sales in Liby group the proportion of not more than 10%. And Huiyuan, Liby will face the old brand, brand new business is difficult to break through small brand echelon management deadlock. In such enterprises, we can often see the boss in the decision-making meeting was on the table: you do not say, a galaxy of talents? These new brands have invested a lot of money. Why cant they develop? If the old brand business declines, what should we rely on for dinner?! No one dares to respond, and although everyone knows that new products and new brands cant be helped, it is largely the bosss mindset that has a problem with business decisions. Dont take the new brand as a set of money tools You reap. Some enterprises launched new brands, simply opportunistic, change the original product packaging,