白酒企业,可怕的一根筋（Liquor enterprises, terrible one tendon.）.docVIP

白酒企业,可怕的一根筋（Liquor enterprises, terrible one tendon.） Liquor enterprises, terrible one tendon. Beijing Fangyuan brand marketing organization Li Mingli Products vary with each other, and brands vary from person to person. Although liquor has a long history in China, the history is progressing and the times are changing. Only change can keep the brightness unchanged. Judging from the current situation, the Chinese liquor market, most enterprises have seen the same side, that is, liquor, heavy culture and history. It is this understanding that led to a lot of liquor enterprises homogenization phenomenon is very serious, competition means a single, brand follow the trend, the quality of the same situation everywhere, competition tends to be white hot. But look from the market, on the one hand from the liquor companies think that their behavior Avenue, but from the consumer point of view, because of the diversification of society, consumer culture has gone beyond the scope of history and culture, has developed into a new era of cultural individuality culture. According to the basic law of brand consumption, only when the brand meets or guides this consumer culture can the brand achieve its sustainable development. But the reality is that most companies are not deeply aware of this, but rather drift with the tide, and further develop the traditional wine culture. It is this mentality, leading to liquor enterprises, resulting in a deformed a tendon phenomenon. In the opinion of Li Mingli himself, only out of this one bar instead of liquor enterprises can really find their own source of power, become a real liquor brand, big firms in the world. Seven performances of a white spirit First, the product chase a flavor Aroma is an important gene in Chinese beverage culture. Long history has created a variety of coexistence of flavor. But in reality, many flavor coexist and did not form the enterprise multivariate survival pattern, but only caused you Changba me play situation. I