区域汽车展览会的发展之道（The development of Regional Automobile Exhibition）.docVIP

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区域汽车展览会的发展之道（The development of Regional Automobile Exhibition）.doc

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区域汽车展览会的发展之道（The development of Regional Automobile Exhibition）

区域汽车展览会的发展之道（The development of Regional Automobile Exhibition） The development of Regional Automobile Exhibition With the development of economy, the automobile has become an indispensable transportation tool in peoples lives, the major automobile manufacturers have international and domestic automobile manufacturers alliance, Chinese force to develop the automobile industry, and strive in the market China automobile consumption potential share. Automobile manufacturers and distributors of marketing means is very rich, to participate in the exhibition is one of the very advanced and more effective marketing means. The large and medium-sized city in the development of the automobile industry, and vigorously promote the development of automobile exhibition, according to incomplete statistics, national small car exhibition of more than 50, basically every capital city has at least one auto show. Although a lot of professional exhibitions, but there are few on the scale. The major automobile manufacturers in order to distinguish each show, all regions show the classification, A, B, C, D and other types, such as Beijing Shanghai Guangzhou auto show as a capital city, some developed regions such as Hangzhou, Chengdu auto show, Nanjing, Dalian, Qingdao and other big city show column for the B class show, other capital cities and sub provincial city of C, the D class, which is based on the positioning of some manufacturers and the results. Therefore, every year in addition to Beijing, Shanghai and other places of the show mainly for brand publicity, the other auto show is mainly for sale purposes. But in the show many manufacturers struggling to cope, had to choose to participate, which resulted in the absence of many there will be a lot of brand show, car manufacturers do not have, be absent, as a direct result of this problem show the size and influence of the organization to decline, several years of experience to the show explain. General large manufacturers in a relat