品牌传播精细化的三个通路（Three channels of refinement of brand communication）.docVIP

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品牌传播精细化的三个通路（Three channels of refinement of brand communication）.doc

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品牌传播精细化的三个通路（Three channels of refinement of brand communication）

品牌传播精细化的三个通路（Three channels of refinement of brand communication） In China, the brand communication resources is extremely rich, but the surplus, in this information era of scarce attention, brand communication is more and more difficult, even if the enterprise invested a lot of money, the brand is also difficult to reproduce the brilliant yesterday. This means that the rough form of brand dissemination has been unable to meet the business needs to build a brand. In other words, brand communication must go fine road. Next, to explore the three pathways on brand communication fine from the perspective of innovation. A full, brand communication brand communication is undoubtedly one of the most humane activities. The characteristics of brand communication is the exchange of ideas, can be achieved through conversation, text, picture of the way. However, whether in the way of talking, or for communication between the brand and its target consumers with text, pictures, or the best carrier. This is because the information receiver, target consumers is a living person, but to a two-way communication is not the best carrier of information sender - brand, but the person, or is a brand of the people! This is perhaps why the interpersonal communication in brand communication is popular. Interpersonal communication is one of the most creative brand communication path, no longer a technology like interpersonal communication with creativity, they can clarify ideas, answer questions and explain in the target consumer seems most interested or controversial issues. On the basis of the formation of the new advocate full brand communication. All brand communication, simply speaking, refers to the brand communication of all employees directly or indirectly involved. Here, for simplicity, only explained from business celebrities and employees two classes. 1. business celebrities spread When it comes to Gates, Bill 8226; Michael 8226; DELL, Steve Jobs, 8226; Henry 8226; the dazzling name