如何抢竞争对手的客户（How to grab competitors customers）.docVIP

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如何抢竞争对手的客户（How to grab competitors customers）.doc

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如何抢竞争对手的客户（How to grab competitors customers）

如何抢竞争对手的客户（How to grab competitors customers） How to grab the customer of competitor? Let us face the reality! If you are in sales, like me, we all want to get that part of their business from our competitors. However, when we and the competitors and customer contact, they generally have some of the following reaction: * on, we are very interested in, but the price is cheaper than that? * I have from your competitors to get a good price. * the products and services provided by you are very good, but I am satisfied with my current supplier. Wait The customer is always looking for a better discount constantly, which makes them not consciously think of the price level. At the same time, those eager to improve sales performance in order to achieve the company target sales staff will be forced by the agreement in their very difficult to accept the price. However, if you are to offer a very attractive price, the main customer of your competitors may not be willing to pay attention to you. In addition to the price factor, why do you want to buy from us? In order to try to get customers to buy, many sales staff often bombard them with a big push selling point to let customers see their unique selling point and other advantages of product. The following are some examples: In the next day to ensure *! (FedEx) * pizza will be delivered in 30 minutes, otherwise free! (Dominos pizza) * milk chocolate is not in your hands, and in the melt in your mouth (MMs) Unfortunately, this life is not so simple. Whether you provide what kind of products, your competitors can also do but at a lower price. This is why the customer back to head to look at the price, because the differences dont differentiate between you and your competitors, at least on the surface (not.) The good news is that the customer not only according to the purchase price. In the US and many buyers (or purchasing manager) in the conversation, we did find that they do not usually buy them from the cheapest and most expen