梦洁家纺芯类产品市场推广策划方案（Home textile core products marketing program）.docVIP

梦洁家纺芯类产品市场推广策划方案（Home textile core products marketing program） Home textile core products marketing program I. Preface A marketing program is a marketing plan for an enterprise to promote its products or services. Planning generally refers to the strategy planning for the enterprise, in order to carry out the whole enterprise and future strategy planning, it includes the conception, analysis, induction and judgment, to formulate strategies and the implementation of the plan, after the whole process of tracking and evaluation. Mendale has a history of fifty years of well-known enterprises, the company established its own brand positioning as early as 10 years ago, and to develop the brand development strategy, but also through the efforts to build excellent marketing team and national marketing network, including stores and counters and shelves. The brand and sales channels so strong for Mengjie products sales is undoubtedly extremely favorable. Below the author Mengjie core products marketing do simple analysis and put forward their views and solutions. Two. Market Research 1, marketability 1) core products as the necessities of life, each family will certainly have consumption, and each consumer is still more than two sets (including core, pillow). 2) because the income difference has decided the consumption level difference, high, middle, low core product market is separated by the shopping environment. 3) the phenomenon of cohabitation in the wholesale market has created a certain purchasing illusion for consumers. As can be seen from the above points, core products is still a relatively promising market, can be vigorously developed. 2, business opportunities 1) Meng Jie textile has a good brand competitive advantage and advanced sales channels, in various selling Meng Jie put a certain amount of advertising is the use of out of the ordinary place, USP theory and propaganda offensive, can play an immediate effect. 2) excellent quality assurance Mengjie products.