耐克公司目标市场营销战略分析---科比体系(全英).pptVIP

LOGO Nike company was established in 1972 in the United States, which has been dedicated to producing shoes, clothes, facilities and accessories for sports and physical fitness. Nowadays Nike is entering overseas market such as Canada, Australia and South Africa and becomes the brand who has the biggest market share in the global sport market. The youth: energetic,adventruous lots of spare time The Adults: work in normal time but release their pressure during weekends They are the targeting consumer groups. Add titles Standardized Global Marketing Eg: “Cortez” in Forrest?Gump，air force 1 e