analysis- 200 million live market, why they can not do anything profitable platform-（市场分析- 2亿生活,为什么他们不能做任何赚钱的平台）.docVIP

Analysis: 200 million live market, why they can not do anything profitable platform? Research papers Download News: Live fire, and this is perhaps the hottest topic this year. Numerous broadcast platform can be said to be swarming into the sky, in a short time more than one hundred live platform appeared. Some game live, some live show, as well as focus on the electricity supplier sellers live, of course, live sports, we can say as long as you can think of in the form of live, entrepreneurs have been playing over and over. Under the draft, these entrepreneurs can be said to have got the money, and in a short time gave birth to a more than 20 billion size of the broadcast market. It can be said, if you do not play live, it is simply OUT. Prosperity is a good thing, of course, live to snatch the user’s attention and traffic, can indeed call the next entry. But the problem is the key that prosperity under such circumstances, very few profitable platform, which have to say is a miracle. Live profit model, mainly rely on value-added services. It means Tyrant to anchor a reward, and then carried into the platform and anchor. In addition it seems, live no other way of cash. As for why no way to profit, I’d summed up for several reasons, we see no reason. 1) highly homogeneous market, live platform can only burn to grab user attention. So many live market, everyone seems to have a difference? Which product differentiation is difficult to say, basically there is no difference. This leads, these platforms can only be to attract users by throwing money. 2) lack of fans live internet user stickiness, they are to watch. Live platform can fire, to a large extent dependent on the anchor hard show, but not the anchor platform products, they can always leave the platform, once you leave, it is likely to follow the user. 3) need to live the high cost of broadband. Many live platform invited star, AV Actress, looks very lively, but the bitternes