analysis- how to know your customer via e-mail（分析-如何了解你的客户通过电子邮件）.docVIP

Analysis: How to know your customer via e-mail Free Download Center News paper: e-commerce industry, compared with the whole channel or in complex and diverse social network marketing, email marketing then look more simple: we just send the information to the customer, and hope customers like these. Obviously, in the real level of e-mail marketing is far from easy. We will interpret relevant data e-mail, compared to feedback different email marketing campaign. Only through in-depth analysis of the data, e-mail marketing to be truly effective. Webpower mail marketing platform that companies can provide comprehensive statistics monitoring reports, performance analysis report personalized activities, and to facilitate transition point query performance, professional counselors provide targeted advice by optimization. To help customers understand marketing results at a glance, and pave the way for continuous optimization. A / B testing is a very basic email marketing skills that we send an e-mail version (called A) to 10 percent of customers at the same time send e-mail to another version (called B) to 10% of customers. Then by comparing the two parts of the data to determine the best message to send letters which version to the remaining 80% of the customers. Email Marketing A / B testing techniques is to cultivate excellent premise message content. Chief Data Analyst Webpower Dr.MauritsKaptein think in fact it also contains a section not fully validated, we may not be through A / B testing really selecting the best e-mail version, in fact, we are just 20 percent of customers the test, and the remaining 80% of customers actually fragmented state. If we can fully cover the relatively customers really objectively conducted consumer insight. Dynamic A / B test Here’s a basic fact: During the A / B test, half the probability of receiving the e-mail ‘A’, the other half of the probability of receiving the ‘B’. After the test, if the conversion of ‘A