我国传统体育媒体化的思考.PDFVIP

第 16 卷第 4 期 体 育 学 刊 Vol.16 No.4 2009 年 4 月 Journal of Physical Education A p r . 2 0 0 9 ·民族传统体育· 我 国 传 统 体 育 媒 体 化 的 思 考 ——以央视“武林大会”为例 王庆军23 （南京师范大学新闻与传播学院，江苏 南京 210097 ） 摘 要：由于西方体育媒体化及传播全球化的先入为主和铺天盖地发展，原本有本土优势和 民族情结的我国传统体育文化，变成了被大众传媒遗忘的角落。以央视《武林大会》节目为例， 运用传播学的经典理论对其模式进行了深入分析，认为《武术大会》的成功正是基于其拟态环境 效应下所呈现的“文化真实性”效果，并提出了我国传统体育文化媒体化的相应措施。 关 键 词：武林大会；传统体育；大众媒体；媒体化 中图分类号：G85 文献标识码：A 文章编号：1006-7116(2009)04-0090-03 Contemplation of traditional sport going into media in China ——Taking “Wulin Assembly” on CCTV-5 for example WANG Qing-jun （School of Journalism and Communication，Nanjing Normal University ，Nanjing 210097 ，China ） Abstract: Due to the leading and prevailing of western sport going into media and the globalization of its spreading, traditional sports culture in China, which has native advantages and a national complex, has become a corner for- gotten by mass media. By taking “Wulin Assembly” on CCTV-5 for example, the author performed an in-depth analysis on its modes by applying classical theories in the science of communication, considered that it is the result of “cultural trueness” presented under the effect of its virtual environment that results in the success of “Wulin As- sembly”, and proposed that corresponding measures should be taken for traditional sports culture in China to go into media. Key words: “Wulin Assembly” ；traditional sport ；mass media ；going into media 为弘扬传统武术文化，打造民族体育赛事品牌， 国电视节目没有传统武术栏目和没有传统武术格斗比 于 2007 年 3 月 6 日由中央电视台体育频道推出、中视 赛的两项空白。所以，对