analysis of the dissemination of public service under the new media environment.（分析新媒体环境下传播的公共服务。）.doc

Analysis of the dissemination of public service under the new media environment. [Abstract] Internet era building new interpersonal networks, microblogging, digital newspapers, SMS, mobile network, SNS community rise of new media is changing the way people receive information habits and new media is its interactivity, non-compulsory , diversity, space-time extensive features make up part of the defects of the traditional media, public service announcement, in a series of public events play a powerful propaganda effect, with the combination of public goods has become a trend, and more and better combination of charity the main way you need to in practice constantly explore. imperfect system and management system, at the same time, the limitations of technical means, so there are certain issues of public interest spread of new media, brings together government, public interest organizations, media and other efforts of the various parties to improve and solve. [Keywords] new media, public communications, Internet, information, The spread of the media public interest Charity dissemination of public interest component, in order to seek the interests of the public as a starting point, attention, understanding, support, participation and the nonprofit communications activities to promote public action, public welfare, and promote the development of cultural undertakings and social progress. Spread the mass media as a public carrier plays a vital role in guiding public opinion, the public interest in the dissemination process. Traditional media public interest spread the charity spread of traditional media is often in the form of public service advertising, public welfare programs through newspapers, magazines, radio and television publicity occupied the absolute position of the mainstream, the dissemination of traditional media public service for a long period of time and have achieved substantial social benefits, but advances in network technology in quietly