analysis of the english language title courtesy of the contrast principle（英语标题的对比分析原则）.doc

Analysis of the English language title courtesy of the contrast principle [Abstract] title language is the language phenomenon, but also social and cultural phenomenon in any language, the title words are to play an important social ceremonial role in both languages ??have a complete set of ethics and politeness principle, reflected in daily communication and all aspects of the session. This article aims to explore in both languages ??under the guidance of the politeness principle is reflected in the title language similarities and differences. [Keywords] title language; politeness principle; contrast 1 in contrast to the British politeness principle Politeness principle is universal in human society, polite language on the issue, domestic and foreign scholars were from sociology, psychology linguistics, pragmatics, rhetoric and other point of view made a lot of theoretical models and research methods. 1.1 Leech’s Politeness Principle Grice proposed a session in 1967 the principle of cooperation, that verbal communication on both sides to make the communication to proceed smoothly, the communication will follow the principles of cooperation, if the speaker intentionally violated the principles of cooperation, the listener should be based on the context to infer the time to speak people’s implicit meaning, meaning that session. Although the principle of cooperation to explain the literal meaning of discourse and its practical significance of the relationship between the interpretation of the meaning of the session and how is understandable, but it did not explain why people violate norms in order to implicitly and indirectly the session to express themselves. As Here, famous British scholar Leech added, enriched and developed the Grice’s cooperative principle, politeness principle proposed system (politeness). He believes that the principles of politeness can rescue the principle of cooperation, to make up for its shortcomings. politeness