Analysis- Social brand - Community vs Platform（分析-社会品牌社区对平台）.doc

Analysis: Social brand - Community vs Platform (Research papers Download news) explore the people you care about is built between the importance of social marketing activities, rather than on the particular characteristics of each particular technology platform. 1, the driving motive social network Most people visit social networking sites to connect with others: In order to keep in touch with friends and family, peers to share things with colleagues, or even have a common interest and to get to know people in need, so most people regard social media as a final a tool for social interaction for this purpose. Of course, many of these relationships when technology plays an important role in promoting: for example, Instagram filters, or share a key to all social platforms, these are our important component of social networking experience. However, it is because these elements can be connected to provide personal, social benefits, and not because of functionality itself. It is essential that those social benefits disappear if - if we want to reach people who do not exist, or if our social circle has changed - so these platforms quickly lose their value. We have seen too many examples of - abroad such as Second Life, MySpace and Friendster, whether domestic, such as rice and happy net, all because they migrate users have declined, not defeated at the technical level. 2, a single service user groups, unfortunately, when the user leaves the existing large platform - as they often do the same - marketers quickly failed. Investments made before them, for the platform to build a large user base began to stop meaningful rewards, because those users are as usual “can not be converted” (how many brands do not have to spend money on the success of the entire Second Life’s user base into Facebook does?) Ultimately, marketers can not rely on a specific platform and it attracts attention, but can adapt quickly to find a path of all platforms to manage t