Analysis- Social Business era with new data（用新的数据分析-社会企业的时代）.doc

Analysis: Social Business era with new data Socialization and new data, which today is the most popular set of words, in the past two years, there are too many people are talking about how to change the big data business, social business trends, etc. But they are now faced with the actual traditional enterprise What are the real problem? their greatest needs are? From a technical application areas should we do about it? Market challenges, cost pressures and opportunities for development since 2013, said many business friends have made a bad business now, too much pressure, too much challenge, of course, some part is related with the environment, but also other parts of the overall summarized as: market challenges, cost pressures, opportunities for development in three aspects. “I did not understand that this world is changing fast,” which is a classic slogan years ago, but the moment has become a nightmare for many enterprises. Rapid changes in consumer demand, product upgrades fast, sales and service model changes quickly, many companies are In the chase fast and pay a painful price, a careful analysis of the root cause of all this seems content and delivery of the explosive growth accelerates when more and more goods information filled in around us, as consumers choose right it more and more, when the media information like air occupy our time, when all the pieces, more and more consumers are aware of it, and this is the information explosion, the consequences of the explosion of data, so face the market challenges The core is how to more effectively manage and analyze the data, how to efficiently get the data and use the data value to be refined. Cost pressure is a linear growth trend, this aspect of the influence factors relatively more and more complex, but in the field of marketing consumer goods market or there is indeed high cost of media communication, customer conversion costs are high, higher costs and other service personnel problems To this