Analysis- The two-dimensional code - the first year of commercial marketing imagination（分析-二维代码的第一年商业营销想象力）.docVIP

Analysis: The two-dimensional code - the first year of commercial marketing imagination Research papers Download News: Entering 2012, both outdoor media, or a variety of printed materials, striking everywhere dimensional code; coupled with this year’s European Cup giants feast appeared on the high-profile two-dimensional code, the introduction of CCTV broadcast the London Olympics dimensional code technology, the domestic industry has experienced two-dimensional code dormant for many years, finally in 2012 showing explosive growth. Currently, scan the QR code to access information has become 80, 90, after the daily life and consumption younger age groups indispensable convenient way. Industry generally believe that 2012 is the first year of marketing, two-dimensional code, two-dimensional code breaking and space constraints, for the entire media industry, advertising and marketing communications industry has brought a creative revolution, precision marketing will become the biggest driving force behind the times. two-dimensional code in the mobile marketing, its cross-media platform for the dissemination of innovative value and infinite potential, will become the focus of social concern and industry applications hotspot. Got up early to catch the late set - China adopted an open pattern + platform business model, but because of China’s mobile phone brand is more, the operator’s control force is relatively weak, it is difficult to do in a wide range of customized mobile phone operators with a two-dimensional code software. In 2002, the two-dimensional code technology commercially in Japan in 2003, two-dimensional code in Korea commercial applications. CJK worldwide application of two-dimensional codes are the earliest and most successful countries .2006 China Mobile first launched in the country two dimensional code business through mobile Internet WAP-dimensional code business applications. Japanese business model with an open two-dimensional code