Business Marketing Disney of Strategy（迪斯尼的企业营销策略）.docVIP

Business Marketing Disney of Strategy Abstract: ‘McDonaldization’ of commercial marketing is facing mode convergence, competition and serious homogenization of confusion, in the experience economy era, the need to ‘Disney’ of commercial marketing. Business Marketing ‘Disney’ of experience economy is an inevitable trend, it can break the current impasse commercial marketing, marketing homogeneity by overcoming weakness weakness rather dull and memorable experience to consumers, thus creating core competitiveness. Well-conceived theme, highlighting customer participation, to meet the overal