Changes in advertising effectiveness evaluation mechanisms from the psychological point of view ad（广告效果评估机制的变化从心理的角度看广告）.docVIP

Changes in advertising effectiveness evaluation mechanisms from the psychological point of view ad Advertising psychology is the study of advertising and audience (consumer interaction psychology psychology of advertising law there are two main laws: the law of First Psychology advertising information dissemination which requires consumers to have access to the advertisement (physical distance is smaller and according to advertising planning intentions (selective perception, attention, and learning to understand advertising. advertising based on this law is to understand how to reach consumer