China sports brand extension product enterprise development strategy more than a long way（中国体育品牌延伸产品企业发展战略超过很长一段路）.docVIP

China sports brand extension product enterprise development strategy more than a long way From the beginning of 2007 and 2008, domestic sports brand beginning in the wave at the same time, the industry well-known brands as listed or the needs of their own development strategies, have embarked on the development of multi-brand extension of the road, a time marked by potholes, swords, buy Li Ning off ‘Lotto’ the right to operate in China (of course, before Li Ning buy ‘kappa’ the right to operate in China, and changed to ‘China Dongxiang’ business.; Anta extended to the ‘Anta Kids’ and buy ‘FAL