Chinese traditional culture and modern marketing（中国传统文化和现代营销）.docVIP

Chinese traditional culture and modern marketing Traditional Chinese culture is profound, all-encompassing, the history of Chinese culture have a significant impact on Commercial Road. Under the guidance of the Confucian ideology, resulting merchants, Shanxi, Zhejiang three business group. The core of Confucian thought, and the core of traditional Chinese culture is the same, in a nutshell is the word morality. Among the actual business activities throughout that filial faithfulness, ceremonial honor, love and peace; Wisdom and Faith; Takayoshi cheap Lee, Righteousness unity; people-orient