实例分析电子商务网站运营难题（Example analysis of e-commerce website operation problems）.doc

实例分析电子商务网站运营难题（Example analysis of e-commerce website operation problems） Since the adjustment of the industrial structure in Shanxi, a large number of coal bosses have switched to other industries, recently a news: coal bosses invest 1 billion brewmaster online line impressively printed eyes. In already already saturated electronic commerce liquor market, 1 investment level 1 billion liquor B2C website enters, has caused the sensation very quickly. Through the media reports of some information, we learned that brewmaster network by a strong coal boss accumulated 1 billion invested heavily founded. In recent years, the merchants have set off a climax of transition, the experts said, from the original coal and other resources, energy industry to the Internet, new energy, liquor, health care products and other industries transformation. In all the transition industries, the most popular business is the Internet and liquor industry. Merchants huge investment brewmaster network, not only to provide consumers with a new and convenient way to buy wine and choice, but also on the traditional wine sales channels and the entire liquor industry chain impact. Backed by strong funds, brewmaster network hopes to raise the liquor revolution by counterfeiting bargains. Brewmaster network marketing director Li Shukai said, currently on the market of counterfeit products, the price is high, the small and medium-sized citys famous smoke shop are selling counterfeit products 90%. Because the famous smoke shop in a good location, relatively high operating costs, while the real wine profit of less than 10%, if the wine is difficult to sell real earnings. 53 degrees flying for a bottle of ex factory price of 490 yuan Moutai, after several heavy distribution channels, the terminal price reached 1098 yuan of the situation, Ye Xiaoli said, brewmaster network has reached an agreement with Chinas top 30 liquor companies, by way of e-commerce, many links save the traditional liquor sales, to m