用新闻打造名牌--数码乐华新闻运作策略全析（Create famous - Digital Leroy news operation strategy analysis with the news）.docVIP

用新闻打造名牌--数码乐华新闻运作策略全析（Create famous - Digital Leroy news operation strategy analysis with the news） Background overview Leroy crisis In May 2002, Leroy launched Chinese appliance industry first channel revolution, a cut its more than 30 branches and offices, the implementation of agent system comprehensively, around the branch to marketing management center, the main functions of transformation for the customer service service, sales by the large home appliance chain enterprises, the results lead to malignant reaction Leroy sales system: the first country sales plummeted, sharply reduced both payment; but customer service service paralyzed, all consumer complaints continuously. While many of the media to Leroy crisis a large number of reports, is promoting the further development of Leroy crisis, thus forming a vicious spiral: employee morale and lax, vendors have defected, October to 2002, the crisis spread to the overall color TV and air conditioning industry, and ultimately lead to all industries limited to isexhausted leroy. Although Leroy has also been made efforts to save the crisis, ultimately unable to make improvements. So, how did she step into the abyss of crisis? In fact, Leroy crisis in early 2002 has emerged. In February, the media announced the Leroy Beijing branch number of management staff; later, the media began to sell Leroy TV ads, the price low, fantastic. In May, media reports Leroy to channel reform, the implementation of agent system in full color tv. However, the channel reform has not yet been finished, followed Leroy TV sales in the depth of the crisis, the media and market researchers have questioned the rationality of Leroy reform, face many questioned, Leroy rise seems to be ready, insists that the reform direction is right, there is only pain. However, the market situation and not because of the good attitude firmly Leroy, continue development in crisis. In October of that year, local media Leroy customer service service encounters com