中国报业现在的格局以及未来的发展方向（The current situation and future direction of Chinas newspaper industry）.docVIP

中国报业现在的格局以及未来的发展方向（The current situation and future direction of Chinas newspaper industry） The current situation and future direction of Chinas newspaper industry 1., the competition of newspaper market is the result of economic system transformation In the past, especially in the early stage of planned economy and reform and opening up, Chinas newspaper industry operated under the planned economic system, and many places were one big and one big. Newspaper resources are relatively monopoly, there is no competition. Radio and television are the same. At that time, traditional media gained sustained and stable economic results without competition. But with the newspaper market opening up gradually, the newspaper industry has become the most competitive area in the media industry. The competition among the industry, the competition within the group and the cross media competition are becoming increasingly fierce. For the change of this competitive environment, there is a general lack of knowledge about the operation rules and operation rules of the newspaper market, from the government management department to the newspaper staff, from the leaders at all levels to the news gathering and management personnel. It is a common problem that the reports are not in place, the management is not in place and the management is not in place. Therefore, many prominent problems in the newspaper competition are inevitable results. For example, in Beijing, there were few kinds of newspapers in the past. The newspaper market was basically divided by the Beijing daily, the Beijing evening news and several central newspapers. This was the main reason for the rapid growth of newspaper revenue. Now, the total number of newspapers in Beijing reached 303, of which there are as many as ten kinds of comprehensive newspapers. Although the amount of advertising on the Beijing newspaper market has expanded over the years, more newspapers have been cut into advertisements. As a result, some new