中国白酒业跨世纪网络营销（Chinese liquor industry cross century network marketing）.docVIP

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中国白酒业跨世纪网络营销（Chinese liquor industry cross century network marketing）.doc

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中国白酒业跨世纪网络营销（Chinese liquor industry cross century network marketing）

中国白酒业跨世纪网络营销（Chinese liquor industry cross century network marketing） Revolution is the need to channel the last two years is forced to face the cold winter of twentieth Century China liquor industry in order to preserve and to explore and use across a 1980s effective strategy of cross century end to Confucian house wine as the representative of the liquor companies see the come out from the depths of the alley wine market opportunities, and in advertising the main means of promotion, distribution followed by market strategy, makes a number of liquor companies really from the fragrant wine was intoxicating profit. Then, to project many princes and mostly the same rush on like a swarm of hornets, business promotion mode was more or less in return. According to incomplete statistics, by the end of 1997, nearly 4 liquor enterprises had been put into market operation throughout the country. But what is unexpected is that in the second half of this year, almost all of the liquor business marketing performance have experienced negative growth. Even once very hot brands, can not escape the disaster. In 1998, in the China liquor industry leader of Moutai and Wuliangye first price, and to salute, invite potential customers to discuss future plans. All the liquor companies are suddenly gaffes, fashion, understand the market environment of the enterprise are on wildly beating gongs and drums to develop new strategies, adapt to the new market environment. First of all, they have to bear the heart to find the source of lead to confusion. First, in 1996 the liquor industry lead to variation of radiation cross century confused 1. advertising, Qinchi Wang become CCTV to 66 million 660 thousand yuan, the end of the century China really put advertising as the major means of promotion effect play the most incisive, not knowing that this is a very dark reflection of the light. In 1997, with the 1997 Qinchi investment 320 million yuan bid again, making 1997 the liquor industry Chinese w