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中国白酒为什么需要一(Why does Chinese liquor need one)
中国白酒为什么需要一(Why does Chinese liquor need one)
The so-called new cultural movement of Liquor refers to the process of searching, summarizing and reconstructing the new value system of modern spirits on the basis of reflecting, breaking and passing on the traditional values of Chinese liquor, traditional culture, industry and products.
Not long ago, July 18th, 19, by the China Circulation Association, the Oriental wine magazine co sponsored, known as the liquor industrys highest front will be the first Chinese liquor Oriental forum held in Shanghai. Moutai, Wuliangye, the convergence of the forum, Shuijingfang, Guo Jiao 1573 Fen China liquor 10 strong companies of the family, the sea, Beijing sugar, tobacco logistics business source, Su sugar liquor dealers, the famous China China giant liquor industry experts Gao Yueming, Gao Jingyan, Shen Yi Fang, and the leadership of the National Development and reform commission. The theme of the forum is: Chinese liquor, you need a ‘ new culture movement ’.
It is reported that the forum is not only a success, in particular, agreed by the China business leaders level executives, the famous wine expert of the same signature launched Chinese liquor culture strategy proposal. The proposal rocked the industry.
Why does the Chinese liquor industry need a new culture movement at present? Business leaders and wine experts believe that in todays society, economy, culture and market reform and innovation environment, the liquor industry is facing a double lost industry value and cultural value of the liquor industry, and function of universal values on the need to re-examine and innovation based on.
Liquor although short-term warming, but in the long run, the liquor industrys macroeconomic development environment is still not optimistic, the future survival of liquor and strategic crisis can not be ignored. In the face of the new century, in the process of increasing production and expansion, the liquor industry has been aware of the crisi
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