中国的保健酒企业很多企业培训都是悲剧!（Chinas health wine enterprises, many enterprise training are tragic!）.docVIP

中国的保健酒企业很多企业培训都是悲剧!（Chinas health wine enterprises, many enterprise training are tragic!） A brand rises in one year, and a brand falls in one year. It is the theme of health care liquor (health wine): Health wine refers to the wine with specific health care function, that is suitable for drinking a certain population, with the function of regulating the body, for the purpose of treatment of wine. With the gradual improvement of peoples quality of life and the increasing consumption concept and health awareness, there is no doubt that it has brought huge market development space for health care liquor, an ancient and no scale industry. As a growth industry Chinese health wine industry, has not yet formed a big leading national brand in China, plus many liquor companies in order to get rid of the plight of the liquor market, seek new growth point and a breakthrough, have entered the health wine industry, in order to be able to find a space for one person in an important health wine industry that is the health wine industry on the battlefield smoke, some small and medium-sized enterprises are to survive in the cracks, hang by a thread. In the eyes of health wine people in China, Chinas health care wine market seems to have not matured, it has entered the aging. The China health wine market, LAN Gezhi ocean international marketing consultants according to their years of health care products market Chinese keen insight and the health wine market intensive and meticulous farming for several years, this paper sums up several main aspects of health wine market dilemma: Health care wine, confused eyes, is the shackles of progress Product characteristics unknown With the health wine market penetration rate increased, health wine is more and more accepted by consumers, the market prospects optimistic, with increased consumer awareness of health care, the health wine product quality requirements are increasingly high, the face is not too mature consumer market only quality prod