中国红酒市场分析及竞争者分析（China wine market analysis and competitor analysis）.doc

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2017-09-06 发布于河南
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中国红酒市场分析及竞争者分析（China wine market analysis and competitor analysis）.doc

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中国红酒市场分析及竞争者分析（China wine market analysis and competitor analysis）

中国红酒市场分析及竞争者分析（China wine market analysis and competitor analysis） Wine market analysis: Wine is the second most popular drink in the international wine market after beer, but in our country, the per capita consumption of wine is only 5% of the current average consumption level. In this way, the door to our wine market has not yet been fully opened, and even now it is only a small slit. Now, Chinas wine market is small, per capita consumption level is low, lower consumer base and huge market demand potential, determines the wine industry in China will maintain rapid growth. At the same time, we should also pay attention to our Wine consumer market potential release is a gradual process, need to change consumer habits and Chinas wine grape base construction, therefore, we hope that the industry a blowout phenomenon is not realistic. Before the government announced the financial crisis, high-end wine had fallen sharply. The impact of the financial situation on the wine industry is also inevitable, especially high-end wine, is expected to decline by 40%-50%. But there is also an interesting phenomenon, that is, cost-effective wine sought after by consumers. See from the warm atmosphere before the closing of the Guangzhou international wine exhibition is not difficult, from more than 20 countries of the worlds Wine China saw a huge consumer market, at the same time trying to RMB relatively strong, exports less risky to weaken the market China financial crisis impact. And at the scene, there is no shortage of domestic wine prices lower than the country of origin, imported wine. It is not difficult to see that foreign wine makers are increasing their sales in china. In fact, while China is not the worlds largest wine consumer market, it is definitely the strongest market. Thus, the Chinese market for red wine, it is a piece of cake has not been successfully cut. For it, we can not see the outcome, then we have no share in the cake after finishing cutting may, of course is