中国酒总经理生存状态（China wine general manager living condition）.docVIP

中国酒总经理生存状态（China wine general manager living condition） The general manager of Beijing Fang Chi marketing consulting department Wang Jian As has been Chinese liquor consulting firm, Beijing Fang Chi hope from another level, it is through the liquor business general manager of their existence, understanding, insight into the development trend to China wine industry, hoping to Chinese wine industry development puts forward some reference ideas. Because in the Chinese market, the general status of Chinas wine general manager, in fact, is a microcosm of Chinas wine industry development history and compass. I have deep contact nearly 100 liquor company general manager, but also for their survival (like living and working conditions) were understood, summed up China general manager of the wine has three kinds of existence: down and smile and dead. Down, the managing director. Is a typical representative of Moutai Qiao Hong, gujinggong Wang Xiaojin and Liu Junqing wheel group. The general manager of falling down on the one hand reflects the development China wine industry and the specific system is closely related to the liquor industry still is in from the national system of state-owned enterprises to fully market-oriented private enterprises suffering transformation of the road; on the other hand also reflects the Chinese wine industry to accelerate the pace of integration the liquor industry, towards a more standardized, more transparent, more towards the legalization and the direction of the market. In the history of Chinese liquor development, more white wine managers and chairmen have been appointed by the government departments, or many of the general managers are still part time government. Over the past 10 years, as a county magistrate, run a winery era slowly away from us, wine factory closed, enterprises have become nearly 10 years since the liquor industry is the most popular word. It is due to the unique institutional reasons for the liquor industry, the inter